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Today, October 16th, Tati Westbrook uploaded a video to her YouTube channel titled “I’VE BEEN KEEPING A SECRET …” and it’s called Tati Beauty. Keep reading to learn all the new information about this highly anticipated brand!
Source above: Tati Westbrook YouTube
About Tati Westbrook
Tati is a 37 year old makeup artist who has been making beauty related YouTube videos since 2010. She was one of the firsts on the platform (as GlamLifeGuru) and many followers fondly call her the “makeup mom” of YouTube.
She has over 9 million subscribers and averages around a half million views on her YouTube videos DAILY.
A couple years ago, Tati started a beauty supplement brand called Halo Beauty.
Halo Beauty sells multivitamins, skin hair and nail supplements, and “kiwi” which targets skin health. There have been many incredible success stories from people who love Halo’s products, which you can see on their social media pages.
What We Know About Tati Beauty
- There’s an eyeshadow palette, “Textured Neutrals Vol. 1”
- Releases on October 25 at 10am PST
From the video that Tati uploaded to her YouTube channel, we know that she has been involved in the production of some new makeup products.
The video follows Tati’s journey of (supposedly) filming the promotional campaign of her new brand and products.
At the very least, we are aware of a Tati Beauty eyeshadow palette, which is swatched in the video – all along her arm, which she lovingly calls on her YouTube channel a “makeup tiger.”
Source: Tati Westbrook YouTube
In the video, 20 eyeshadow shades are swatched on Tati’s arm, ranging from very cool toned neutrals to warm toned, deep reds.
From the looks of it, there are many mattes, shimmers, and metallics in this neutral toned palette!
While this palette isn’t nearly as colorful as other recent releases, it is very “Tati” – neutral, wearable tones with a touch of GLAM. I feel like a lot of people would get use out of ALL the shades in this color range.
The Eyeshadow Palette
UPDATES:
The eyeshadow palette is named “Textured Neutrals Vol. 1” according to the Tati Beauty Instagram page. They state that there are 4 textures of eyeshadows and 6 different tones. Here is the close up image, showing all the detail of the shades:
Source: Tati Beauty
Based on this screenshot of another campaign image, we can learn a bit more about the upcoming palette:
Source: Tati Westbrook YouTube
It looks like the palette has all black packaging with round eyeshadow pans, arranged in a 6×4 format.
That means that there are a few more shades in here that aren’t swatched in the image above! I’m assuming it is the “white” column of the palette.
And, as a bonus, there looks to be a mirror on this palette. It doesn’t seem overly large, or too small – probably standard pan sizes.
Based on the format of the eyeshadows, I would assume that this will be a great palette for beginners. Each column is it’s very own color scheme (and name at the bottom), and appears to have one shimmer shade at the top and corresponding matte shades below it Update: They aren’t all matte! There are four different eyeshadow textures in this palette. I wonder if Tati will have a “paint-by-numbers” type of look for each column?
Source: Tati Westbrook YouTube
At the end of the video, the Tati Beauty brand name appeared on the screen, followed by this information about the release date!
Tati Beauty will be available on October 25, 2019, at 10am PST.
Right now we do not know if any retailers will be carrying Tati Beauty products.
This article will be updated as more information is available!
As we learn about prices, additional products, names, availability, and more information, we will update this post.
What do you think about Tati Beauty? Are you looking forward to this brand, or is it a pass for you? Tell me in a comment!
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