Bake / Baking
Putting a thick layer of loose translucent powder on your face for several minutes, causing your body heat to be trapped against your skin which “bakes” (sets) the powder and any cream or liquid products under the powder. After baking, brush away excess powder.
Related: Ultimate Guide to Setting Powder
Base
Can refer to the skincare preparations and eyeshadow primer you apply before you begin makeup, or can refer to the basic first layers of face makeup (primer, foundation, concealer, and brows).
BB Cream
A liquid or cream product with sheer coverage used over the entire face, typically in place of foundation. Similar to a tinted moisturizer.
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Beauty Blender
Name-brand version of makeup sponge. Because it is original and popular, many people call all makeup sponges “beauty blenders” even if they aren’t by the Beauty Blender brand.
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Blend
The act of blending out a powder or cream product onto the face to avoid harsh lines. You can blend foundation and face products into the skin with brushes or sponges. You can also blend eyeshadow on your eyelid, crease, and brow bone. Blending is important to achieve a seamless, gradient look.
Blush
Related: Blush: Everything You Need to Know
Bronzer
Powder or cream product in a shade slightly darker than complexion that brings definition and warmth to the face.
Related: Ultimate Guide to Bronzer
Brows
Related: Ultimate Guide to Brows
Brow Gel
Related: Ultimate Guide to Brows
Brow Pencil
Related: Ultimate Guide to Brows
Brow Pomade
Related: Ultimate Guide to Brows
Brushes
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CC Cream
CC cream can mean “color correcting” cream, or can indicate a product similar to BB cream with slightly more coverage.
Color Correcting
Using a colored cream or liquid product, typically a concealer, with color theory in order to negate the effects of discolored skin.
Example: green color corrector helps cover red inflammation or acne, since the colors are complimentary on the color wheel.
Concealer
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Contour
Using a product several shades darker than your complexion to define areas of your face and create the illusion of shadows. Typically matte, the product is used below the cheekbones, on the nose, forehead, and jawline.
Related: Ultimate Guide to Contouring
Crease (Eye)
Area of eyelid that curves above your eye and below your brow bone where the skin folds.
Cupid's Bow
Area on the upper lip where there is two peaks and a small dip in the middle.
Cut Crease
Related: 7 Tips for a Perfect Cut Crease
Dewy
Doe Foot
Dupe / Duplicate
Exfoliate
Eyelash Curler
Eyeliner
Related: Ultimate Guide to Eyeliner
Eyeshadow
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Fake / False Lashes
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Fake Makeup
Flashback
Foundation
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Glitter
Related: Makeup Basics: The Ultimate Guide to Makeup Glitter
Gradient
Half Cut Crease
Halo Eye
Highlighter
Product lighter than your skin tone used to draw attention to the high areas of the face, such as cheekbones and tip of nose. Often shimmery or sparkly, in champagne, rosy, and gold tones. Can be used subtly for a natural glow or intensely for a “blinding” highlight that pops.
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Lash Glue
Related: Ultimate Guide to False Eyelashes
Lipgloss / Gloss
Lipliner
Lipstick
Comes in a standard tube as a cream product, or in another form such as a liquid lipstick that dries with a matte finish. Comes in a range of colors, most commonly worn in red, berry, pink, brown, and nude shades.
Makeup Sponge
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Matte
A finish that appears flat or dull (matte!) on the skin; any product that has no shimmer or sparkle. Liquid matte formulas are often preferred by people who have oily skin, but can be drying to those with dry skin.
Mascara
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Moisturize
Packing
Building up the pigmentation of a product by continually adding more product until it reaches the color or coverage you desire.
Primer
Related: The Ultimate Guide to Makeup Primer
Powder
Face powder comes in a loose or a pressed form. Some powders are tinted, and can be used as powder foundation, adding some color and coverage. Other powders are translucent, meant to set makeup and not add any additional color or coverage. Baking uses loose powder.
Related: Ultimate Guide to Setting Powder
Set / Setting the Face
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Setting Spray
Sequin
Shimmer
Smokey
Spoolie
T-Zone
Tightline
Tinted Moisturizer
A moisturizer with skin toned pigment, giving sheer to light coverage on the skin. In-between a moisturizer and a foundation.
Related: What is Tinted Moisturizer?
Transition Shade
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