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Beauty YouTuber Jaclyn Hill has over 5 million subscribers who are all waiting for her to announce her very own cosmetics line. Hill has been teasing her own brand, “Jaclyn Cosmetics,” for years now – telling her fans that she is working on it, but won’t launch it until everything is perfect. But it seems that now we have an answer!
Source above: Jaclyn Cosmetics
This post was updated to include information about the reveal video. Scroll to the bottom to check out the info!
Back in January 2019, Jaclyn Hill answered a fan question on Instagram about Jaclyn Cosmetics, hinting that her first product will be a lipstick. Not only did this tease the brand, but also confirmed that she is still actively working on it!
March 30, 2019, Jaclyn posted this picture on Instagram:
Source: Jaclyn Hill
The caption, “Magic is coming soon” is just enough to keep us wondering!
She also confirmed that her own cosmetics line is coming this year in a Q&A Youtube video.
https://www.instagram.com/p/Bxp3730gqI6/
On Sunday, May 19th, Hill posted a photo to each her own personal Instagram account as well as the Jaclyn Cosmetics account!
Swinging from a diamond is a little bit extra, but Jaclyn’s #Hillsters already know and accept that.
https://www.instagram.com/p/Bxp3y1hAB9n/
Are we ready? YES!
UPDATE 1
5/20/2019 11:15 CST
JHC’s Instagram posted the following video, which ends with the date “5/30/19”
https://www.instagram.com/p/BxsMZnrlcX0/
The official name of the brand will be “Jaclyn Cosmetics”
Within the comments of Instagram, you can learn a bit more about the upcoming brand. The account revealed that the official name of the brand will be Jaclyn Cosmetics – though we will continue referring to them as Jaclyn Hill Cosmetics (interchangeably) because that’s what their IG account name is!
The brand will launch on May 30th, and it looks like the first product will be a lipstick. Jaclyn Cosmetics refers to themselves as “affordable luxury” and will launch on jaclyncosmetics.com
UPDATE 2
May 22, 2019. Jaclyn tweeted that she will be filming the full reveal video today, which means we probably have to wait a bit longer for all the details.
In the meantime, the IG account is still posting teasers. Look at this lipstick packaging!
https://www.instagram.com/p/BxxU-AyA8jK/
UPDATE 3: THE REVEAL
Thursday, May 23. Jaclyn has uploaded her brand reveal video!
This brand reveal video is 35 minutes long, so if you don’t want to watch it, here’s what you need to know.
Jaclyn Cosmetics launches all of their products on May 30, 2019, on jaclyncosmetics.com. As of right now, they will only be sold from their own independent website.
Lipsticks
We knew Jaclyn was going to have lipsticks as her first product. She’s told us this before, and then the brand teased the GORGEOUS diamond packaging.
The brand is launching with 20 different nude lipstick shades!
These lipsticks are cruelty free and made in the USA.
Lipsticks can often have chemically or overpowering scents, and Jaclyn claims that it smells sweet: buttery and vanilla-y, but not too sweet.
Packaging is important to Jaclyn, and she explained that her lipstick packaging is glittery and heavy to the touch.
Here’s the nude lipstick line:
Source: Jaclyn Hill
Here are the shade names, left to right:
- Nude AF
- Amazeballs
- Obsess
- That Girl
- Hustle
- Cheeky
- Perfectionist
- Tipsy
- Gossip
- Decaf
- Fussy
- Badass
- Hot Toddy
- Ambition
- Control Freak
- Independent
- Isla
- Sophia
- As If
- MOM
Each of the lipsticks will retail for $18.
There will be 4 trio bundles that cost $49 each, and a bundle with all 20 lipsticks will retail for $295.
THIS POST WILL BE UPDATED WITH MORE JACLYN COSMETICS INFORMATION AS IT BECOMES AVAILABLE.
As with all of my new release posts, this article will be updated with information from multiple sources to give you ALL the Jaclyn Cosmetics information in writing – which is important when the release videos are posted while you’re at work and can’t watch it!
Are you excited? Do you think the products will be available at other retailers (Morphe, Ulta?) or only from JaclynCosmetics.com?
Let’s chat in the comments!
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