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Anastasia Beverly Hills and Rodan + Fields have matched up for an unlikely “Galentine’s Day” collaboration. Here’s what we know, and everything you need to know before you run out and purchase this bundle (Spoiler Alert: Don’t).

Photo source above: Rodan + Fields

Makeup Glossary

UPDATE 2/5/2020:

ABH has seen your complaints and has issued this statement:

https://www.facebook.com/ABHcosmetics/posts/3253253401362061?__xts__[0]=68.ARB1LX9q0-TO4odf_JbbGJl9mC8q_Wb8zkSrdduZNYBdyoTDKvBlupIznIDuya7k5Qt6syTcK2LMcExX-kNsQ83ybAAWaR5Nd0p0X2ATTUUhrnK-cKytbyB60BLWRPJ7gzhg3PoNsAbagdPsdIivizax1hQAZCc-QlbbYxtufL7zfRJRDPwEAs7JcV64WppVF4ySSQewIbFrAw-ld4qbUrui8_bRFcpYfI0HhZysHyA9D-JRL6iT6Gd6SHj0WI88izeg_IRH2V551_9mtNyuvWEhFs3KLbtJwQ-ag3BY4bORKE-IB3sbflZgD1oksGS8UqCXPBGxSZbUQIc2aTQ3Qw&__tn__=-R

More on this update at the bottom of the article.

About the Companies

Anastasia Beverly Hills (ABH) is a well known, high-end makeup brand. Their cosmetics products are sold at Sephora, Ulta, Nordstrom, Macy’s, Dillards, and are very popular by consumers and makeup artists.

ABH is known especially for their eyebrow products. Anastasia Soare, ABH’s founder, created the Golden Ratio method of shaping eyebrows – a universal technique to frame anyone’s brows to fit their face.

DIPBROW, ABH’s brow pomade, is one of the most popular brow products on the market. They are a huge brand that doesn’t need a collaboration for exposure or customers.

On the other side, we have Rodan + Fields. They are a brand that makes expensive skincare. More importantly, R+F is a MLM: a multi-level marketing company.

The Anastasia Beverly Hills x Rodan + Fields Collab:

Before we get any farther, let’s talk about the actual product(s).

The collaboration features a set of ABH’s most popular brow products, including DIPBROW, an eyebrow brush (7b), a Brow Powder Duo, a Brow Wiz pencil, a Clear Brow Gel, and brow stencils.

ABH x R+F IG story

Photo: Rodan + Field’s Instagram Story

On February 4, 2020, R+F posted the above to their Instagram Story.

Honestly, the set looks awesome – it has all the brow products you’ll ever need. The product set’s retail value is $127, and looks like a great kit by ABH.

But where does R+F come into this?

All of the products in this set are by ABH, and none of them are new or exclusive.

The “collaboration” seems to be the actual set of these products sold together at a discounted price, available exclusively to R+F distributors, with R+F’s name slapped on the packaging.

Even though none of the products are owned by R+F, it hasn’t stopped R+F distributors from talking about their “partnership” with ABH and using the makeup brand’s popularity to fuel their sales.

Side note: One of ABH’s investors, TPG Capital, also backs R+F. Is this where the connection began?

My initial reaction is that I do NOT understand why this collaboration happened in the first place. ABH is a huge, popular makeup brand (20+ million IG followers). They do NOT need exposure to R+F’s distributors. There must be a lot of money involved for this “collab” to be a good deal for the makeup brand.

Why are customers upset about this collaboration?

MLM companies have owners and administration like every other company, but instead of selling directly to customers (through a website or brick & mortar store) they sell their products through commission-based distributors.

Their distributors are not paid an hourly wage for the sales work they do on behalf of the MLM company. Instead, they are paid a small commission based on sales and recruiting other distributors into the company.

When a MLM distributor recruits another distributor into their “down-line,” the first distributor begins making commission off of the newer distributor’s sales. And off their down-line. And their down-line’s down-line. Check out the handy breakdown of business models below for a visual.

The handy business model breakdown by Kristin Egan

Source: Kristin Egan

Sound’s great, right? Not exactly. On average, only 1.3% of R+F’s distributors make above minimum wage. Eighty-nine percent of R+F distributors make, on average, only $2,342 per year. In the bottom tier, 61.3% of all distributors make, on average, the tiny amount of $325 (Rodan + Fields 2018). You could make more than that by hosting a 1 day yard sale.

As a distributor, you must keep R+F’s “active distributor” status by spending at least $100 per month on R+F product. Let me repeat this: You must buy product from R+F in order to get paid by R+F (I don’t know about you, but I’ve never had a boss demand that I buy from their business in order to get my paycheck).

If you keep your active distributor status for 1 whole year, you will spend at LEAST $1,200 on R+F products. Since 61.3% of distributors make under a $1,000 a year, the majority of their sales force actually loses money on this “side hustle.”

Edit: You can either spend $100/month on product, OR sell $100/month retail + $600/month of team sales to keep an active distributor status. Regardless, many distributors spend at least $100 per month on R+F products. “A Consultant becomes an โ€œActive Consultantโ€ and therefore has an opportunity to earn Consultant Commissions by achieving a minimum of 100 SV in sales during a Commission Period” (Source).

The FTC has determined that 99% of MLM distributors don’t make any profit from these companies, and warn people to stay away from them.

Okay, so why are people upset?

MLM companies are inherently manipulative and predatory, targeting individuals who are in need of money and promising them the ability to make “unlimited” income – when in reality they will statistically lose money in a MLM.

In order to purchase this awesome ABH bundle at a discount, you must be a customer or distributor for R+F.

While you don’t have to be recruited into the MLM to purchase, it still means that all of their current distributors are actively recruiting new distributors to the MLM, possibly using this “partnership” as an incentive.

we don't want People to lose hundreds or thousands of dollars joining R+F just because they will save $31.75 on a brow product kit.

They want to save 25% on ABH, but we don’t want people to lose hundreds or thousands of dollars joining R+F just because they will save $31.75 on a brow product kit.ย 

ABH is a well known and respected brand in the beauty community, and many of their loyal customers are extremely upset that they have collaborated with a MLM brand. Many are looking for alternatives to ABH products, not wanting to support the brand any longer.

There are many people who have been hurt by MLMs – by losing thousands of dollars, going into debt, and losing friends or family members to the cult-like following of these companies.

All of these people refuse to support all MLM companies in any capacity, including brands that support those MLMs. Which now includes ABH.

We want to protect others from the crazy, false promises that MLMs preach. We don’t want them to spend $400-$1000 on a starter kit of overpriced skincare.

“Ohhhh but Rodan + Fields is the #1 growing skincare brand in the world!” -Some Distributor

Due to the expensive cost of R+F products and the system that encourages distributors to spend a lot of their own money on more R+F products, a LOT of the revenue of this brand comes from inside of the business system. See the business model shared previously in the article for a visual.

Hopefully ABH President Norvina learns quickly what an MLM is, or her brand will lose many customers and suffer tremendously.

UPDATE 2/5/2020:

Norvina has seen your complaints and responded via Twitter:

https://twitter.com/norvina1/status/1224940960808701953

We are glad that Norvina has moved this collaboration issue to the top of her priority, and has posted this non-official statement:

https://twitter.com/norvina1/status/1224942406954405888

They have already contacted R+F via email, according to Norvina in the above tweet. I’m not sure how this Anastasia Beverly Hills and Rodan + Fields partnership is “not happening” since the products have already been sold on R+F’s website.

Will they break a contract and not ship out any product? If R+F already has the physical product in their own warehouse and has paid for it, there might not be anything that ABH can do to “cancel” this partnership.

I’ll keep updating this post as Norvina and ABH put out statements about the situation.

Update 2: Here is the statement from ABH:

https://www.facebook.com/ABHcosmetics/posts/3253253401362061?__xts__[0]=68.ARB1LX9q0-TO4odf_JbbGJl9mC8q_Wb8zkSrdduZNYBdyoTDKvBlupIznIDuya7k5Qt6syTcK2LMcExX-kNsQ83ybAAWaR5Nd0p0X2ATTUUhrnK-cKytbyB60BLWRPJ7gzhg3PoNsAbagdPsdIivizax1hQAZCc-QlbbYxtufL7zfRJRDPwEAs7JcV64WppVF4ySSQewIbFrAw-ld4qbUrui8_bRFcpYfI0HhZysHyA9D-JRL6iT6Gd6SHj0WI88izeg_IRH2V551_9mtNyuvWEhFs3KLbtJwQ-ag3BY4bORKE-IB3sbflZgD1oksGS8UqCXPBGxSZbUQIc2aTQ3Qw&__tn__=-R

ABH Product Dupes

If you don’t want to support an MLM (or ABH) here are some quality product dupes for popular ABH items.

DIPBROW

Benefit Cosmetics is the next leading brow product brand, and many of their products are great alternatives to ABH’s products.

Brow Pencils (Brow Wiz and Brow Definer)

These two Benefit products are dupes for the ABH pencils.

Brow Powder

If you like a softer look, powder is great. These are great alternatives, or honestly, any brown eyeshadow can double as a brow powder. Get creative!

Liquid Lipsticks

Everyone loves ABH lipsticks for their long-lasting powder. OFRA and Maybelline have great lipsticks too.

Highlighters

OFRA has amazing highlighters, as does BECCA. Surprisingly, Physician’s Formula highlighters are amazing too.

What do you think?

Personally, I will not be purchasing this collaboration with R+F. For one, I am not a distributor nor will I ever purchase anything from a R+F distributor. Secondly, I will not purchase a product that will benefit a MLM company.

Will I stop buying from ABH entirely? We’ll see. It looks like Norvina doesn’t even know what a MLM is, and could very quickly realize that this collaboration is a mistake. If ABH doesn’t do anything like this again, I’m willing to let them learn and give them a second chance.

Share this on Facebook:

https://www.facebook.com/beautybrainsblush/photos/a.337950203671857/611698759630332/?type=3&av=335830060550538&eav=AfYx947tdrEmVs0nsGJbfvm_mnE7sgT2ZQsJ5DhLZ4KYebxqPgHUO5yLrnUDEV0dJNs&theater

Update: She has learned! As long as the rest of the situation is handled well, I won’t be writing off ABH.

Let me know what you think about the Anastasia Beverly Hills and Rodan + Fields collaboration down below in a comment.

Have another great product dupe? Help your fellow makeup lovers out and tell us all about it!

xoxo, Kailey

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