NEW Anastasia Beverly Hills Luminous Foundation!

Spring 2019 has been an awesome season for Anastasia Beverly Hills. The brand released the Riviera eyeshadow palette, loose highlighters, and a dewy setting spray. Norvina has been teasing her followers on Twitter about upcoming products, and has finally told us about the next ABH product: a liquid foundation! Keep reading to see all we know about the Anastasia Beverly Hills NEW Liquid Foundation.

Above image source: Anastasia Beverly Hils

UPDATED JULY 29 , 2019; New information at end of article [JUMP]

Norvina, President of ABH and daughter of founder Anastasia, posted this video on Twitter (and a photo on IG) today on April 23, 2019, teasing the shade range of the new foundation:

Source: Norvina

This photo showcases the upcoming 50 shades of foundation, and Norvina implies that it will be available in August!

We know that the President of ABH has been very busy lately working on new products, and now we know what she’s been working on.

Norvina says about the foundation, “It’s liquid and dewy it the most skin like foundation it doesn’t even need to be set ” Source.

In various replies to her tweet, Norvina clarifies that the formula makes skin look luminous and healthy, will suit a wide range of skin types, and has a medium buildable coverage.

The formula is supposedly:

• Vegan
• Gluten free
• Alcohol free
• Clinically tested
• Dermotoligist tested
• Ophthalamologist tested
• Non-comedogenic
• Suitable for sensitive skin
• Long wearing
• No flashback
• Oil free
• Talc free
• Fragrance free
• Good for many skin types (including oily and mature skin!)
• Medium coverage
• Buildable
• Dewy
• Natural and skin-like
• Doesn’t need to be set
• Launching in August 2019!

We are going to keep up with this launch, and update this post as we learn more information about the upcoming Anastasia Beverly Hills Luminous Foundation!

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UPDATES JULY 29, 2019:

We now have photos and more information to share!

Anastasia Beverly Hills Luminous Foundation will launch on August 4th, 2019 at Ulta for $38!

Source: Anastasia Beverly Hills

Here are all the details, straight from ABH:

“- Medium coverage
– Natural finish that looks and feels like glowing gorgeous skin
– 50 shades
– Vegan
– Gluten-free
– Fragrance – Free – Alcohol-Free
– Clinically tested
– Dermatologist tested
– Ophthalmologist tested
– Non-comedogenic
– Suitable for sensitive skin
– Long-wearing
– $38
– 30 mL / 1.0 Fl. Oz. ✨✨✨Launch dates ✨✨✨ – 8/4 for ABH.com – Early preview 8/4 Ulta online and in store – 8/15 starting roll out with domestic retailers online and in store.”

Source: Anastasia Beverly Hills

The packaging seems to be a classic glass foundation bottle – and we are all hoping it has a pump.

One side of the bottle says “FOUNDATION” and the other side has the ABH logo:

Source: Anastasia Beverly Hills

So far, it looks like there is a good shade range – something we can all be excited about!

This post will continue to be updated with swatches and other information as it becomes available.

Are you looking forward to this foundation launch? Will you try it out? Let’s talk in the comments! 🙂