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Some of the first makeup products I ever used were from e.l.f. Cosmetics! Their prices at the drugstore can’t be beat, and the quality of their makeup has improved drastically over the past few years. I have many favorite e.l.f. Cosmetics products that I use on a daily basis that I want to share with you! Here are the 10 BEST e.l.f. Cosmetics products (at least, in my opinion)!

Bonus: All of these products are $6 and under! How awesome is that?!

UPDATE: I’ve written a new version of this article! Read both to see which products are still my favorites. 

Makeup Glossary

About e.l.f. Cosmetics

  • founded in 2004
  • drugstore brand found in grocery stores, drug stores, Ulta, and other random retailers
  • 100% cruelty free and vegan
  • hypoallergenic products

Overall, e.l.f. is committed to bring high quality beauty products to the average consumer at a low price.

I love shopping from the e.l.f. Cosmetics website! They have free shipping with an order of $25 or more (and sometimes free shipping on everything!) and often have free gifts with purchase. I’ve found one of my favorite products through that free gift!

They also have a student discount and a pretty good rewards program. During the holidays, they often have a sale that includes everything on their website… Plus, you can get lots of e.l.f. products that aren’t sold in stores. I’ve never had a problem with my orders, shipping, or any broken products so I will continue to order from their website, I love it!

Related: Check out current makeup sales, deals, and promotions here! 


Related: (UPDATED) Best elf Cosmetics Products (2020 edition!)


The Best e.l.f. Cosmetics Products

1. Instant Lift Brow Pencil ($2)

This brow pencil is incredibly cheap for a mechanical twist up package that includes a spoolie on one end.

I’ve used a few drugstore brow pencils in my day, and a vast majority of the brown or brunette shades look way too red toned on my cool-toned brown hair!

The e.l.f. Instant Lift Brow Pencil in Neutral Brown is the perfect shade for me.

Shop at Amazon | e.l.f. | Ulta

I’ve easily gone through at least 12 of these pencils over the past 3 years. The formula is smooth without being waxy or fading throughout the day. It isn’t the most precise tip after you use it once, but I just make sure I keep turning it so I work it back to a point each time I use the product.

Plus, I get a few months out of every pencil, even when I use it on my brows every day. 100% will keep repurchasing in the future, too!

A few new shades have recently been added, which will allow more people to use this pencil. Here are all the available shades, Neutral Brown highlighted because that’s my shade!

e.l.f. Instant Lift Brow Pencil Shades

2. Baked Highlighter in Moonlight Pearls ($4)

This highlighter is one of the most underrated e.l.f. products, in my opinion.

Disclaimer on e.l.f. baked highlighters: You have to scrape off the top layer of product when you first open it. 

Because of the baked formula, the top gets very hard – which makes it difficult to get any product on your brush. Using the handle of a brush, maybe a credit card (anything that you can effectively scrape with!) take off the top layer of the baked highlighter. Trust me. Underneath is a gorgeous, buildable, amazing highlighter that is much softer and prettier than the baked layer.

Shop at Amazon | e.l.f. | Ulta

Moonlight Pearls is the very BEST shade of highlighter for my skin tone, because it is very light (just like I am!) but there are several deeper shades that would look incredible on people who are not quite as pale as me.

I wore this highlighter on my wedding day, so it will alwats be one of my favorites. I love it a lot, and regularly wear it in rotation with high end highlighters. It’s that great.

3. 16HR Camo Concealer ($5)

Oh my goodness I was amazed when I tried this for the first time.

The Camo concealer is a very full coverage concealer. You truly only need a small amount of this product, and it will go a long way. I’ve seen this compared to the famous Tarte Shape Tape concealer, and knew I had to try it – and honestly, it isn’t a bad comparison. It isn’t a perfect dupe, but it is the best full coverage matte concealer I’ve ever tried from the drugstore.

Shop at Amazon | e.l.f. | Ulta

I’ve found the best way to apply this product is to dab it on your face with the doe foot applicator, and immediately blend it out with a damp makeup sponge. It dries much quicker than other concealers that I’ve used before, so the extra moisture and fast blending helps it look flawless on the skin.

It blends nicely (if you blend before it starts drying!) and is extremely full coverage. The shade I was matched to on their site is a bit too light for me, but it works as a great highlight shade.

Additionally, I use concealer to prep my eyelids before I apply eyeshadow and this concealer is amazing as an eyeshadow base! Because it dries down more than a lot of concealers, it feels like the perfect balance between a tacky concealer base and a powdered & set base.

If you have dry skin, you may not want to use tons of this product, but overall this is an amazing concealer for $5.

See all the shades here.

4. Poreless Face Primer ($6)

If you like silicone-type of face primers, you’ll love e.l.f. ones! There are MANY variations of primers that they offer, and they all seem extremely similar to me personally. I’ve most recently gone through a large poreless version, and I really do like it. The  large ones are $10, but if you like the formula it’s a much better deal in the end!

Shop at Amazon | e.l.f. | Ulta

These primers feel incredibly soft and smooth on the skin, and they work beautifully when paired with the right foundation.

Here are more of the many variations; there are slight differences between them, but I do feel like they all work pretty much the same on my own combination skin.

5. Precision Liquid Eyeliner ($3)

This eyeliner and the e.l.f. Cosmetics Expert Liquid Liner In Jet Black, which is $2, are my favorite brush tip liquid eyeliners.

A lot of my love for these eyeliners has to do with their applicator. Contrary to many people, I do not like felt tip liquid eyeliner pens! I feel like I have less control over them than a brush tip, and they always quickly dry out on me.

The brush tip on e.l.f.’s liquid eyeliner is very precise, allowing me to get a great flick and a sharp wing.

Shop at Amazon | e.l.f. | Ulta

This isn’t the most opaque liquid eyeliner in the world. You will need to go in with two or three coats of this product to really make it dark, but I personally don’t mind doing that because I usually have to touch up my eyeliner a few times to make it perfect anyway.

That’s all I need!

6. Wow Brow Gel ($4)

This tinted eyebrow gel is an awesome product from e.l.f., and I fell in love with it the very first time I used it!

It isn’t 100% a dupe for Glossier’s Boy Brow (my absolute favorite brow gel) but for $4, I’ll be using e.l.f.’s a lot more now.

There are five shades of Wow Brow, and the neutral brown shade (you guessed it!) is perfect for me, just like the neutral brown pencil.

Shop at Amazon | e.l.f. | Ulta

Like similar brow products, there is a small spoolie applicator and fibers in the product to help you create fuller, voluminous brows.

Tinted brow gels are a pretty fool proof product – if you get any on your skin, just wipe it off. If you’ve never done anything with your brows before, or typically use a clear brow gel, I definitely think you should give this a try.

Related: Check out current makeup sales, deals, and promotions here! 

7. Lock On Liner and Brow Cream ($4)

This smooth formula doesn’t dry out like some other popular brow pomades, and is only a fraction of the cost.

The e.l.f. Lock On Liner and Brow Cream can be used both as a cream/gel eyeliner and a brow pomade. This double-duty product is only $4 and will last you a surprisingly long time.

Shop at Amazon | e.l.f. | Ulta

If you’ve been wanting to try a brow pomade but don’t want to drop a lot of money on one you may possibly hate, I suggest picking this up and giving it a go! It’s very creamy, and as long as you have an angled brush with a spoolie (click the one below, it’s only $3!) you’ll be set.

8. Cream Eyeliner In Black ($3)

This is a classic cream gel eyeliner in a small pot, very similar to the brow one above! This formula is more intensely pigmented, but will glide on just as easily (and last just as long).

Of course, they have two very classic eyeliner shades, black and brown (“coffee”):

Shop at Amazon | e.l.f. | Ulta

And they have a couple fun shades, too! I haven’t tried them yet, but still want to share anyway. You’ll have to order these particular shades online and I need to place an order because LOOK!

Their teal and purple shades are super fun, and I would love to add them to my collection.

Have you used these bright shades before? Do they perform the same as the original black? Let me know in a comment!

This eyeliner is creamy, smooth, and doesn’t rub and wear off easily throughout the day. I think it’s a must have in every collection.

9. Aqua Beauty Molten Liquid Eyeshadow ($4)

These liquid eyeshadows are stunning, and can be used in a few different ways! Let me explain.

As a liquid eyeshadow, you can dab them on your eyelid and blend them out with a brush or your finger for a gorgeous metallic sheen.

These are also pigmented and opaque enough that you can use them for a quick and EASY cut crease! Simply do the rest of your eyeshadow, and use the doe foot applicator to make an even line in your crease and fill it in with product – no other steps necessary. This is a great hack for someone trying to look glam on the go, with as little effort as possible.

I personally love this shade, Brushed Copper. The other shades are equally as gorgeous, though! Here are a couple:

For $4, these definitely rival other popular liquid eyeshadows! They definitely aren’t glittery like the classic (and much more expensive at $24 each) Stila Glitter & Glows, but these are a great dupe for other, non-glittery and metallic versions.

10. Contouring Blush & Bronzing Powder In Fiji (Matte) ($4)

This was my go-to blush AND bronzer for a whole year – until my cat knocked it off of a counter and shattered it. I think I need to pick up a new one, especially for only $4!

The shade Fiji in particular is awesome, and is claimed to be a dupe for the iconic NARS Orgasm blush and Laguna Bronzer duo – I can’t say if it is, because I personally haven’t used those NARS products yet, but if that’s what you’re looking for you may love this!

Shop at Amazon | e.l.f. | Ulta

This was one of those products that I didn’t even order from e.l.f. – their website is always having AWESOME deals where if you spend $25, you get free shipping and a free gift, which is always a small assortment of products. This was a freebie I got one time, and I loved it more than what I ordered!

Related: (UPDATED) Best elf Cosmetics Products (2020 edition!)

Those are my top 10 best e.l.f. cosmetics products! Have you used any of these? What do you think of them?!

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These are my top ten favorite products from e.l.f. cosmetics - I'd even go as far to say that they are the BEST products the brand has to offer! I love these items so much, and the best part is that they are all so affordable. All the drugstore makeup products on this list are $6 and under, how awesome is that?! Check it out!

I chose not to include any of my favorite e.l.f. brushes in this article, and instead focus on some awesome makeup products… but there are SEVERAL e.l.f. brushes that I use on a daily basis! Maybe someday I’ll write one about brushes.

At these prices, you definitely should pick up at least a couple of these products! Which ones are you the most excited to try?

xoxo, Kailey



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